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15 Best Packaging That Led To Its Brand Image

Think about your most recent purchase. Why did you purchase that specific brand? Was it an impulse buy or something that you genuinely needed? Now that you are thinking about it, odds are, you bought it because it was interesting. Yes, you may have needed shampoo, but did you need that specific brand? The one…

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How To Write An Effective Design Brief?

When creating a design brief, imagine anything and everything you may need to complete the project. You don’t have to ask all of the questions (it may depend on the project), but sometimes more information is better than not enough. Start by doing your research before the call or meeting. Check out their website and social…

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Why Your Blog Post Need Better Images?

Drawing the attention of readers towards a BLOG POST is quite a difficult task unless it has an eye catchy image supporting that blog or a headline about a controversial topic. It has been proved that blog posts with image gather 93% more views than a blog without an image. Be it an info graphic…

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How Facebook Engagements Could Get You Best Results!

The term engagement has shaped a different perspective after the introduction of Social Media. To be precise, the term refers to the number of likes, shares and comments which a post gets from the consumers. And to get the maximum engagement from the consumers social media marketers are forced to develop creative approaches for posts…

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A Beginner’s Guide: How To Create A Successful Social Media Plan

In order to create a social media marketing plan, one must first understand what exactly a social media marketing plan is. To put it simply, a social media marketing plan is the summary of everything that you want and plan to do in the hope of achieving popularity for your business using social networks. This…

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5 Easy Steps To Get Likes On Facebook

Facebook is the king of all social media networks and looks like it will be for a long time. Therefore good social media marketing plans always include Facebook. Making a page on Facebook for your company/business is just the first step. The difficult part is getting people to like your page. More likes indicates a…

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2 Main Reasons Why You Should Buy Commercial Fonts

Logos are graphical representations of companies/businesses. As any logo designer knows, every element used in a logo is important and can convey different meanings. Colours used in logos are used for a reason and often stand for a symbol of what the company does or believes in. In the same way, the font used in…

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Common Mistakes That Logo Designers Make

A graphic mark, symbol or emblem that is used to refer to a particular bran or company is called a logo. These are created so that one can identify with the brand or company. It also enhances public recognition on all types of media. The importance of a logo for a company is widely known.…

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An Interactive Session on Copy Writing at THEOS

At THEOS, we try to keep things as creative and fun as possible. However, we also make sure that our love for fun does not interfere in the professionalism that we strive to maintain. On Saturdays, we had a knowledge transferring session in which our expert team member shared their knowledge on a topic of…

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10 simple photography tips

Photography is an interesting and exciting field of study. While many professionally take up photography courses, there are many who also pursue photography as a hobby. Here are a few good tips to help you take a perfect shot. 1) Focus on the eyes While talking a portrait photograph it is important to try and…

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