Think about your most recent purchase. Why did you purchase that specific brand? Was it an impulse buy or something that you genuinely needed?
Now that you are thinking about it, odds are, you bought it because it was interesting. Yes, you may have needed shampoo, but did you need that specific brand? The one with the sleek, expensive looking bottle? No, but you bought it because you thought it would make you feel fancy, even if it’s the same product. This is the purpose of packaging.
Packaging, when done correctly and creatively is what ultimately sells your product. It draws attention, sends a message, and makes consumers feel a certain way.
Knowing how to make your product stand out amongst all the others on the shelves can be hard, so take a look at these 15 awesome packaging examples and tips to draw inspiration and learn how to make your packaging appeal to the masses.
1. Think About The Experience
2. Don’t Be Afraid Of Simplicity
3. Be Playful
4. Be Bright
5. Be Natural and Simple
6. Go Creative
7. Consider The Interior Packaging
8. Go Eco Friendly
9. Limit The Resources Used
10. Give A Sneak Peak
11. Use Two Colours
13. Use Humour
14. Make It What It Is
15. Create Something With The Product